Regenerative Tourism
Conference on the Move

Moverence

10 – 13 June 2026


About Event

From 10 to 13 June 2026, Moverence brought Europe's Regenerative Tourism community back together in Switzerland for a second, even more powerful edition. For three immersive days, we explored together how tourism can go beyond sustainability and become a force that regenerates places, communities, and ecosystems.

This was not a conference about ideas. It was about experiencing change where it is already happening, and we got to be part of it.

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Follow the Journey

Follow our journey through Moverence 2026 and experience some of the highlights, moments, and memories from our time together. Browse the photo channel to get a glimpse of the event atmosphere and see what we've been up to along the way.

Moverence 2026
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SPEAKER
Meet our contributors
We are proud to introduce the ones who guided us through the Moverence.
Alessandro Inversini
EHL - Hospitality Business School, Full Professor
Bill Reed
Regenesis Group, President
Bruno Affentranger
Regenerative Tourism Initiative, Co-Founder
Christa Augsburger
SHL Swiss Hotel Management School, Director
Christian Gressbach
Toggenburg Tourism, Managing Director
Cornelia Rutishauser
EBP, Head of Tourism Market Division
Dominik Isler
Regenerative Tourism Initiative Co-Founder
Elsa Brindazur
Elsa Happy Travels, Consultant & Facilitator
Enzo Enea
Landscape Architect & Founder Enea Tree Museum
Ferdinand Zehnder
Cantonal Council of Lucerne, President
Florian Wußmann
Regenerative Tourism Initiative, Chief Strategist and Host
Gioia Deucher
Linden Live Learning Labs, Co-CEO
Guy Lorétan
Klangwelt Toggenburg, Board Member
Mathias Müller
Mayor of Lichtensteig
Rob Hopkins
Transition Network, Imagination Catalyst, Artist, Time Traveller
Valentin Groebner
University of Lucerne, Professor of History
Moverence Program 2026

DAY 1

10 June 2026

17:00 – 21:30

17:00

18:00

Welcome Apéro

Glacier Garden, Lucerne

17:45

19:30

Moverence Opening

Glacier Garden, Lucerne

Welcome

Florian Wußmann

Regenerative Tourism Initiative, Chief Strategist and Host

Gioia Deucher

Linden Live Learning Labs, Co-CEO

Understanding Regeneration in Tourism and Beyond

Bill Reed

Regenesis Group, President

How to fall in Love with the Future

Rob Hopkins

Transition Network, Imagination Catalyst, Artist, Time Traveller

19:30

21:00

Networking Dinner

Glacier Garden, Lucerne

DAY 2

11 June 2026

7:00 – 22:00

7:15

8:45

Welcome Day 2

Bahnhofsplatz Lucerne, Archway

07:30

Transfer to Rapperswil

09:30

8:45

Enea Tree Museum

Rapperswil

Nature and Aesthetics - A Museum of Trees

Enzo Enea

Landscape Architect & Founder Enea Tree Museum

10:30

Transfer to Toggenburg

11:30

8:45

Klangwelt Toggenburg

Klangwelt Toggenburg, Toggenburg

Guided tour of the Klanghaus - Getting to know Klangwelt Toggenburg

Mathias Müller

Klangwelt Toggenburg, President of the Board

12:00

21:00

Lunch

Klangwelt Toggenburg, Toggenburg

13:00

8:45

Building Communities & Understanding Places

Christian Gressbach

Toggenburg Tourism, Managing Director

Guy Lorétan

Klangwelt Toggenburg, Board Member

Mathias Müller

Klangwelt Toggenburg, President of the Board

Walk, Hear, Feel – Immerse Yourself in the Beautiful World of Toggenburg

Measuring Change – Opportunities and Limits

Cornelia Rutishauser

Head of Tourism Market Division

16:15

Transfer to Lucerne

18:30

21:00

Lakeside BBQ

LIDO, Lucerne

20:30

21:00

Lucerne's Overtourism Debate - Could & should Regeneration be an answer?

LIDO Beach House, Lucerne

Bruno Affentranger

Regenerative Tourism Initiative, Co-Founder

Christa Augsburger

SHL Swiss Hotel Management School, Director

Ferdinand Zehnder

Cantonal Council of Lucerne, President

DAY 3

12 June 2026

7:45– 22:00

18:00

7:45

Welcome Day 3

Bahnhofsplatz Lucerne, Arch

8:15

Transfer to Rigi

10:00

19:30

Kräuterhotel Edelweiss

Mount of Rigi

Building a Hotel around Herbs - The Story of Kräuterhotel Edelweiss

Regenerative Tourism for All? Exploring Spill Over Effects in the Industry

Alessandro Inversini

EHL - Hositality Business School, Full Professor

11:45

21:00

Alpine Lunch

Kräuterhotel Edelweiss, Rigi

12:45

19:30

Stories of Practice - Inside the Reality of Community Building

Elsa Brindazur

Elsa Happy Travels, Consultant & Facilitator

14:00

Transfer to Lucerne

16:00

21:00

Harvesting

Schweizerische Hotelfachschule Luzern, Lucerne

Valentin Groebner

University of Lucerne, Professor of History

18:30

19:30

Moverence Closing Dinner & Sunset

Schweizerische Hotelfachschule Luzern, Lucerne

22:00

End of Moverence

DAY 4

13 June 2026

Optional program and individual departure

individual

18:00

Departure Day

Lucerne

(optional)

18:00

Forest Bathing

Lucerne

Elsa Brindazur

Elsa Happy Travels, Consultant & Facilitator

ANY QUESTIONS?

FAQ

What is the Moverence?

The Moverence is the European Regenerative Tourism Conference on the Move. Together with a group of 50 to 80 European tourism actors we embark on a journey of discovery through Central Switzerland. By visiting and analyzing regional best practices, we create a shared understanding of Regenerative Tourism in practice, inspire ideas and strengthen the important networks between upcoming agents of change.

Who's behind?

Moverence, organized by the Swiss Regenerative Tourism Initiative, aims to make Regenerative Tourism a reality. We connect European tourism stakeholders, organise workshops, and provide resources to help foster regenerative transformation in regions.

What can I expect from the Moverence?

You can expect one-of-a-kind Regenerative Tourism Conference that breaks free from traditional formats. Experience immersive, on-the-move discussions, explore best practices in stunning locations, and collaborate with a diverse network of changemakers to develop actionable solutions for the future of tourism.

Who attends the Moverence?

The Moverence is designed for a small group of 30 to 50 participants from all over Europe, including destination professionals, tourism enthusiasts, researchers, entrepreneurs, thought leaders, and anyone else bold enough to embark on this regenerative journey.

Who can I contact if I have any questions?

Send us an email to hello(a)regenerative-tourism.org

How can I register?

You can get your ticket on the Moverence ticketing platform.

What does the ticket include?

The ticket includes all meals (excl. Breakfast), activities and onsite transportation. Please note that accommodation in Lucerne is not included in the ticket and must be booked individually by participants.

Where should I stay?

We recommend booking your accommodation in Lucerne city center. All daily activities will start in the morning near Lucerne train station and return there in the evening. Staying centrally will make it easy and convenient to join the program each day and enjoy the city in between.

What language is the Moverence held in?

All content at the Moverence will be conducted in English or translated into English.

Moverence Toolkit

Based on the insights and learnings gathered during Moverence 2025, we’ve created a practical Toolkit. It’s packed with hands-on tips and thought-provoking ideas on Regenerative Tourism, covering topics like the Business Case, Storytelling, and Community Building. Dive into the Toolkits below and embark your journey toward a Regenerative Tourism!

Get the Toolkit

Empowering the Next Generation

We proudly share our expertise and actively support acedemic projects, help to inspire and guide next generation of changemakers in the tourism sector. Feel free to contact us or anyone from the Moverence 2025 expert list for support or collaboration.
Download Expert List
INITIATIVE PARTNER
SUPPORTERS
COLLABORATORS
WEBSITE DESIGNED BY
Contact
Corina Jost, Managing Director
Regenerative Tourism Initiative
corina@regenerative-tourism.org
Responsible authority
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Förderverein Regenerativer Tourismus
Obergrundstrasse 26
6003 Luzern
hello@regenerative-tourism.org
Moverence is organized by Regenerative Tourism Initiative
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